Fish fingers are surprisingly sustainable and some of the best products to buy are also the cheapest, the Marine Conservation Society says.
Some 85% of the fish in 48 supermarket own-brand and branded fingers came from sustainable sources, its study found.
The MCS’s Rajina Gurung said it was an “unexpected” result, adding it was hard for shoppers to know the source of the fish at a glance due to poor labelling.
Choosing sustainable products “will help protect the ocean,” she said.
Rather than being a mix of unspecified fish, the study showed the 48 fish fingers contained four different species: Atlantic cod, Pacific cod, Alaska pollock and haddock.
Ms Gurung, who compiled the Good Fish Finger Guide, said where and how seafood had been caught or farmed made a big difference to its sustainability, and these were factors MCS had considered.
The top 13 sustainable fish fingers rated in the study were:
- Asda smart price fish fingers
- Asda omega-3 fish fingers
- Co-op omega-3 fish fingers
- Iceland breaded fish fingers
- Marks & Spencer gluten free cod fish fingers
- Morrisons omega-3 fish fingers
- Morrisons savers fish fingers
- Sainsbury’s cod fillet fish fingers
- Sainsbury’s “deliciously free from” cod fish fingers
- Tesco omega-3 fish fingers
- Waitrose essential cod fish fingers
- Waitrose essential chunky cod fillet fingers in breadcrumbs
- Young’s omega-3 fish finger
However, only 19% of fish finger packs were found to have enough information highlighting how and where the fish was caught.
Ms Gurung said: “Consumers may not be aware that the majority of fish in retail own brand and branded fish fingers actually comes from sustainable sources.
“Some saver brands even turned out to be the most sustainable, showing that you do not have to pay a fortune for sustainability.”
Fish finger facts
- Fish finger inventor Clarence Birdseye launched them in 1955
- The seafood snack was nearly called Battered Cod Pieces, until a poll of Birds Eye workers opted for the snappier Fish Fingers
- In 2007 Birds Eye launched Alaska Pollock fish fingers to reduce pressure on cod
- Since the fish finger’s introduction in 1955, more than 15 billion have been sold in the UK alone, according to Birds Eye